Tài liệu tổng hợp các phương pháp research phổ biến của SAP.

User research is a very successful approach to find out how processes, products, and services work in everyday life. It helps to better understand the end users’ needs, expectations, as well as typical working processes and routines. The usage of the right method at the right time will help you get answers to the research questions you might have.

We’ve collected 14 well-proven methods in this card deck for you. The beauty is that most methods can be conducted physically and virtually. The vast majority is also easy to implement – even for beginners. Applying the right user research methods will help us to create products and services that are both relevant for the end users as well as easy and pleasurable touse. Good luck and have fun!